LOST Pop-Up x 領展：全港 49 商場大聯乘實境解謎
項目概述：
LOST 與領展（LINK）強強聯手，將全港 49 個社區商場化身為大型實境解謎賽場。項目將商業地產場域與 O2O 遊戲化機制（Gamification）深度結合，讓市民在日常購物探索中體驗跨區解密樂趣，為全港家庭及年輕族群帶來全新的商場沉浸式冒險。
項目亮點與體驗：
- 全港跨區實境解密： 玩家透過手機穿梭於領展旗下 49 個商場，尋找隱藏於不同門市與角落的線索，解開跨區密室關卡。
- O2O 科技與即時獎賞： 採用 LOST 輕量化 Web 解謎系統，玩家掃描 QR Code 即可即時解鎖關卡，系統自動派發電子獎勵，完美串聯線上互動與實體商場探索。
- 帶動人流與社區互動： 結合總值超過 26 萬港元的豐富獎勵，成功吸引大量親子與年輕客群跨區踩點，大幅提升商場人流與顧客滯留時間。
聯絡我們：
如果你的品牌也想結合 LOST 的創意想法與一站式製作，打造獨一無二的專屬 Pop-Up 體驗，歡迎隨時電郵至 [email protected] 與我們聯絡！
LOST Pop-Up x LINK: 49-Mall Real-World Adventure
Project Overview:
In collaboration with LINK, LOST transformed 49 shopping malls across Hong Kong into a massive, interactive O2O puzzle-solving arena. Blending commercial real estate with gamified exploration, this cross-district campaign turned everyday retail spaces into a captivating real-world adventure for families and youth.
Key Highlights & Experience:
- Cross-District Real-World Gameplay: Players navigate through 49 LINK malls using their smartphones, decoding location-based mysteries and discovering hidden clues across multiple properties.
- Tech-Enabled O2O Engine: Utilizing LOST’s lightweight Web-based puzzle system, real-time automated reward triggers, and digital unlock mechanisms, participants seamlessly bridge online interaction with physical mall exploration.
- Youth & Community Engagement: By integrating gamification into community retail hubs, the project successfully drove cross-district foot traffic, boosted tenant engagement, and created a top-tier family attraction with over HKD 260,000 in grand rewards.
Get in Touch:
If your brand wants to have a tailor-made pop-up experience brought to life with LOST’s creative ideas and turnkey production, feel free to drop us an email at [email protected].